Here’s a list of top product launch event ideas that will act as a trampoline for your brand and help it gain the momentum needed in its early days.
Throw An After Party
Consider throwing an after-party if your product launch event program flow and duration allow. An exclusive after-party is an excellent opportunity for you and your guests to network or bond. Catch up with your staff, sponsors and key target audience, and ensure they are having a good time. You may use this time to answer the questions they may have about your product. You can also entertain your guests by organising a dinner and drinks evening or a live performance by a comedian.
Partner With Influencers
Influencer marketing is gaining popularity for product launches, events for fundraising or other such activities. When you find the right influencers to partner with, you open yourself to a wide new horizon of potential audiences. Not only do these influencers have the numbers, but they also have the faith of those who follow them. This helps you promote your brand to a real audience. Just remember to contact them individually to understand commercials and gauge if they are the right fit for your brand.
Use Social Media’s Live Stream Feature
In the world of social media, fear of missing out helps brands attract more customers. It creates a sense of urgency and curiosity among many. Live streaming your exclusive launch party creates that urgency and instils the fear of not being a part of something exciting. Today, live-streamed videos on Facebook gain three times more eyeballs than pre-recorded ones.
Leverage Augmented/Mixed Reality Technology
Our list of creative product launch ideas simply cannot miss out on mentioning augmented/mixed reality. Using augmented or mixed reality allows you to share additional and more intricate information with your audience: something that is usually not visible at a glance. A prime AR product launch event program example would be when OnePlus used this technology to launch a new smartphone. With the help of AR, OnePlus managed to offer an immersive experience even in a virtual setting and marked thousands of viewers worldwide.
Don’t Shy Away From Recording Some BTS
As a product launch event management company, we understand there’s a lot that goes behind the scenes of a successful event. Why not share it with the world? You give your audience a real picture by sharing your preparations, backstage stories and faces behind the product. A well-shot BTS vlog helps create anticipation and allows the audience to connect with your brand more. But keep it limited to pre-launch and take it off the platforms once the event is over to protect its exclusivity.
Play A Game
The more immersive your launch party, the more entertained your audience will be. And what better way to encourage and engage your audience than organising a contest, game or challenge? You can host a treasure hunt, rapid-fire round, or even virtually gamify your event. Ending this with premium prizes and giveaways allows you to make your event more memorable.
Distribute Swag Bags
Who doesn’t love freebies? Swag bags are another great way to make your launch event memorable. You can create a swag bag for your guests to carry once the event ends. And you can get creative with what you add inside the bag. If possible, you can include the product in the swag bag, or you can create a mini prototype to act as a teaser for your audience. You must also include other branded products, such as notebooks, mugs, food items and other office supplies. These products can also reflect your event’s theme to ensure consistency.
These were the top seven creative product launch ideas. Before choosing how to launch a new product, we highly recommend you establish your budget and get in touch with a professional event management company. Finding the right partners, someone who can understand your brand’s essence and strategy (someone like us), to host launch events is crucial to ensure its success without going over budget.