The Sales Conference (also known as the Sales Meeting or Sales Kickoff) is the ultimate Event for imparting education, inspiration, motivation, and teamwork.
You may have an incomplete picture if you believe that salespeople are just motivated by money or the desire to offer or sell your fantastic services or products to customers. While typically more independent and performance-driven than other employees, sales professionals largely rely on top-down messages and motivation.
Your company’s Redbull is the education, motivation, and teamwork you and your stakeholders are liable for providing; soak them in it by organizing successful sales and marketing conferences.
Here are ten things you should do to ensure your next sales and marketing events give your team the much-needed wings and leave them pleased, engaged, clear, and motivated to take action that will lead to success.
Must Haves Of A B2B Sales Conferences in 2023
Select A Motivating Sales Theme
A well-planned and implemented theme for your sales conference will bind everything together. It can actually mean the difference between getting an ‘A’ or a ‘D.’
If your meeting has a silly topic like “Anything is Possible,” you won’t gain any buy-in or excitement from your sales team. Instead, choose a focus area that coincides with your sales company’s growth objective.
Consider “Maximizing Client Potential” or “Winning via Customer Focus.”
Once you’ve decided on the main goal of your launch meeting, you can fill the agenda with training, seminars, and other activities that complement the focus.
It should be self-evident, but we’ll say it anyway.
Your field sales representatives may not see one another or their managers on a regular basis. So take advantage of this trip to foster camaraderie.
Include a team-building event if possible.
Provide Opportunities For Professional And Personal Growth
Personal development is one of the most valuable gifts that employers can give to their employees. Find strategies to improve your talents as a person and as a professional. Employ the services of an outside speaker or consultant who can add value through new viewpoints, ideas, and behaviors. In today’s extremely competitive employee market, we build loyalty by assisting our employees in growing and becoming more.
Get Them To Move!
Sales Conferences run the risk of devolving into a lecture hall where everyone settles and listens. This causes a loss of energy, particularly after lunch. Plan an activity that will get people off their chairs and moving, such as an outdoor activity. Their minds can be opened up to new concepts and thought processes as their bodies move.
Choose A Remarkable Keynote Speaker
If you have a featured speaker at your annual b2b sales conferences, they must leave an impression on your audience. Does this imply that the keynote speaker must be a well-known figure?
What this does mean is that the speaker must discuss a topic that your sales team deems relevant and worthwhile. A productive keynote presentation combines the following elements:,
- Relevancy (your sales reps may go back to work and instantly make improvements that lead to performance lift).
Include Company Branding
We’re not simply talking about having your company brand displayed prominently throughout the sales meetings. Incorporate your company’s fundamental principles or mission statement into the conference itself.
This might be communicated in a presentation by the CEO or VC (Vice President) of Sales. It might also be a session that recognizes team members who have demonstrated your corporate principles during the preceding year.
Sales personnel should feel inspired and pleased to be a part of your firm after the meeting. To accomplish this, describe exactly how each person is anticipated to contribute so that your salespeople understand why the organization exists and their purpose within it.
Maintain the Agenda’s Focus
Try to resist the impulse to squeeze a year’s worth of conferences into a single event. Your sales force may be full of strong hitters, but there is a limit to how much knowledge they can absorb in a single meeting.
A solid rule of thumb is that if a topic can be properly discussed during a biweekly sales team meeting or video conference, leave these out of your annual sales meeting. Remember the “less is more” philosophy and concentrate on the most central themes to create the most significant impact.
Also, be cautious of the time spaces you’re filling with “less engaging” material. For instance, don’t plan your CRM training just after lunch. Choose something more participatory and engaging to combat the incoming food coma.
Include Representatives From Other Departments In Your Sales Kickoff Meeting
If you want your sales force to be effective, it must work in tandem with other divisions in your company, mainly customer service marketing.
When your sales, customer service, and marketing teams speak the same language and use the same operating system, the consumer experience improves dramatically.
Your sales meeting is an excellent time to re-align your team members for the coming year. Consider how much progress your entire business can have in the coming year if sales, customer service, and marketing all work together!
Make The End Surprising
This is the tipping point of your Event.
If the Sales Conference goes successfully, the Sales Staff will be motivated, educated, and will have had a lot of time to meet and greet peers.
During the dismissal, leave them with a last message: Unveil the ultimate trophy for exceeding their quota this year with an exotic location.
Everyone will be buzzing after your Sales Conference and raving about the destination.
To keep them motivated, you may even throw out some form of collateral at the end with a photograph of the location that they can pin up on their computer.
Getting all of your company’s salespeople together might be difficult, so make the most of the opportunity when you do.
As you prepare and deliver your sales team meeting, keep this list in mind, and incorporate a training component to ensure the most productive meeting possible.