Every event planner knows the struggle: how do you keep guests engaged beyond attendance? The answer is simple: gamification — gamifying participation through fun, interactive challenges. One of the easiest, yet impactful, one you could possibly use is the activity passport.
At Helios Event Productions, we have turned mundane conferences and dealer meets into interactive, buzzing experiences by incorporating activity passports that have every guest feeling like they are on a quest.
An activity passport is a booklet (or digital) provided for each attendee at the start of your event. In it, you create a list of “missions” – attending a workshop, visiting a vendor booth, posting a picture at the photo booth, etc.
Every time a mission is completed, the participant receives a stamp. Once the passport is filled, they can exchange it for prizes or other exclusive treats.
It’s easy, inexpensive and can be highly effective in promoting active participation.
Gamification utilizes deep-seated human psychology:
Each mission should correlate to your event objectives. Here are some examples:
During a corporate dealer meeting hosted by Helios, we created an activity passport challenge. Dealers earned stamps for visiting the sponsor booths, attending product demonstrations, and asking questions.
The completion rate was above 80%, and sponsors remarked having more visitors to their booth than they had ever seen before. Attendees also cornered us to tell us how much fun it added to their experience and made the event different from a “normal” conference.
Activity Passports provide measurable results.
To ensure that your passport is fully utilized, consider following these guidelines:
Gamification does not need to be difficult. With a passport, you can gamify any event into an adventure where founders are not just passive observers.
At Helios Event Productions, we create and implement innovative gamification frameworks that attendees will still be discussing long after the event is over.
Think Event, Think Helios.
Whether you’re planning a grand gala, an impactful conference, or a team-building retreat, Helios Event Productions is dedicated to delivering unparalleled event experiences tailored to your organization’s unique needs.
