The COVID-19 restrictions are slowly being relaxed, and corporate offices are getting back on track with in-office staff, festival celebrations, and corporate events. If it has been a long time since you planned a corporate event, and you’re feeling a little rusty, this quick guide is for you.
Unlike our family gatherings, corporate events require a lot of planning and attention to detail. A massive audience usually attends these events, and mistakes in event planning might affect the business’s reputation. This is why many businesses hire event planners instead of doing things independently. Regardless of whether you have a planner or not, having a checklist for event planning is an absolute necessity to ensure the success of a corporate event.
In a few easy steps, you can make your checklist and avoid any errors in the event planning. Pick up a pen and paper and make your checklist as you read.
The first thing on your list has to be deciding your objective. Is your event a team-building activity? Award function? Fundraiser? Figure out your objective and the kind of audience that would be attending the event.
Estimate the number of people attending your event. You can decide on a suitable venue based on the size of your audience and your organization’s prestige. You’ll also need to decide the time and date for the event. Think of a date that is suitable for all attendees. Decide if it will be a day event or a night party.
Every corporate event will have a specific budget, and you are expected to spend within that budget. Knowing your budget is important to decide the rest of the things, so get a clear idea of your event budget. The budget may not be part of your actual event checklist, but it still bears a lot of importance.
You’ll need a theme to decide the decorations used in the event, entertainment options, food, and more. Think of a good theme that goes well with your objective.
Open an Excel spreadsheet and start preparing the flow of events. Whether it is a one-day or one-week event, you’ll need a solid plan to follow. An itinerary will help you not only in planning the event but also while executing it. Based on the itinerary, you can make all other arrangements.
Once all the essential things have been covered, you can start preparing the invites. Think about your theme when you make the invitations. Send your requirements to the graphic designer, and make sure to follow up and make changes to prepare a beautiful invite.
You cannot ignore that all attendees are excited to know what refreshments they’re going to get. Don’t burst their bubble with bland food and drink options. Get a little creative while designing your menu. Once the menu is decided, get in touch with a supplier who can provide your menu on the requested day and time.
Giving gift bags isn’t mandatory, but your attendees will leave with a smile on their faces if they receive some goodies from you. Get your corporate merchandise stocked and packed in beautiful bags or boxes.
Get creative with entertainment options
Based on the event’s objective, audience, and theme, think of some innovative entertainment options. Some conventional options would be games and motivational talks.
If you are spending so much money on the event, why not make an effort to gain some publicity? Promote your event on your social media, website, and Linkedin pages. Create a hashtag and encourage your audience to use it when uploading their pictures on Linkedin.
You need someone to host the show. Is any of your employees a good host? Do you need to hire someone? If you hire someone, make sure they understand the gravity of the event, the audience, and the language you expect them to speak.
Problems often occur when you assume that the refreshments will arrive on the day. There is nothing wrong with rechecking with them to ensure things are on track.
3-4 days before the day of the event, get your venue decorated. Make sure all decorations are according to the theme and objective of the event.
Another problem that many people face during events is “technical difficulties.” Although it is quite understandable that such issues can happen, it is not good to keep the audience waiting. So make sure your technical team has everything they need, knows the itinerary, and understands their responsibilities.
Ensure you send out emails to all attendees thanking them for their presence. It is a good thing to send thank you notes. If you want to, you can add notes to the gift boxes.
The success of your corporate event depends on how it influences the bottom line of your business.
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