Digital Standee: One Standee, a World of Information
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One thing is abundantly clear when we talk about event experiences—today’s audiences expect much more than just information; they expect interaction, engagement, and storytelling. This is where the Digital Standee comes in.
A digital standee is more than just a slice of static text sitting in the corner of an exhibit hall. It’s a dynamic environment that consists of either a vertical or LCD screen that is able to share motion-rich content such as images, GIFs, videos, animations, or even live updates. With a Digital Standee, you don’t need to flip through dozens of flex board designs for different parts; one standee can do it all.
- From Information to Engagement
- Traditional flex standees = just information
- Digital standees = information + experience
Consider this: A printed standee can only tell your audience what is happening; a digital standee can show it. A digital standee can integrate a highlight reel, sponsor videos, looping welcome messages, and even a running agenda.
One thing is abundantly clear when we talk about event experiences—today’s audiences expect much more than just information; they expect interaction, engagement, and storytelling. This is where the Digital Standee comes in.
A digital standee is more than just a slice of static text sitting in the corner of an exhibit hall. It’s a dynamic environment that consists of either a vertical or LCD screen that is able to share motion-rich content such as images, GIFs, videos, animations, or even live updates.
With a Digital Standee, you don’t need to flip through dozens of flex board designs for different parts; one standee can do it all.
- From Information to Engagement
- Traditional flex standees = just information
- Digital standees = information + experience
Consider this: A printed standee can only tell your audience what is happening; a digital standee can show it. A digital standee can integrate a highlight reel, sponsor videos, looping welcome messages, and even a running agenda.
Now, add a touchscreen experience. I think there are even more levels of engagement. Guests can not only interact with digital standees as guests, but they can also:
- Register on site
- Provide instant feedback
- Explore content on your sponsors
- View live analytics or social media wall
Instead of being passive, your audience is engaged. This is what makes digital standees so impactful; it takes an event from a one-sided message to an experience of involvement.
Sustainable & Smarter
Flex boards have been the default for a long time, but let’s be honest – they are not eco-friendly. When an event ends, the flex and paper (printed flex) go straight to the bin. Events are on a scale where there is a lot of waste, and non-biodegradable waste to boot.
A digital standee is a contemporary, sustainable approach. Less printed waste, cost savings long-term, and in keeping with the trend of green, environmentally conscious events. One digital standee can replace many flex boards, posters, and banners, which will save you time, money, and the environment.
The Many Faces of a Digital Standee
So, here’s how one digital standee can replace many touchpoints at an event:
Entry Gate: Warm welcome visuals, sponsor shoutouts, event hashtags.
Event Schedule: Updating in real-time, updating on sessions, or at a podium to introduce speakers.
Feedback Counter: Instant polls, forms, and QR scans.
Sponsor Branding: rotating digital ads, product videos, and animated logos.
Entertainment: Highlight reels, countdowns, or teasers that can be played during breaks.
With a simple content update, a pivot to a new use case can be achieved in seconds. No additional printing. No additional logistics.
A New Standard in Experiential Events
Helios Event Productions has seen first hand how digital standees change the energy of an event. Attendees do not just walk past them, they stop, they look, they touch and they engage. This is what separates passive branding from active branding.
The key difference is versatility:
- Corporations use them for sessions, branding, and analytics.
- Exhibitions use them for product demos and interactions.
- Weddings use them for real-time slideshows and guest messages.
- Sports use them for real-time scores and audience polls.
The list goes on, and it goes on, because digital standees are not just digital displays, they are digital engagement platforms.
ROI That Makes Sense
- Fact: Flex boards last one event. Digital standees last for years.
- No reprint costs. Save your design and print it each time.
- Instant content change. Change the content live and on the spot.
- Better engagement metrics. With analytics integrations, you know exactly how audiences engaged.
For event producers and brands, this means a more intelligent investment. Instead of re-spending on flex boards again and again, a one-time investment in digital standees pays off.
Why Helios Event Productions?
At Helios Event Productions, we don’t simply set up the screen and call it a day. We build immersive content experiences, inclusive of:
– Designing motion graphics for your event purpose,
– Setting up touch-interactive modules,
– Controlling real-time updates and analytics, and
– Making sure everything goes off without a hitch on the ground.
With over 15 years building meaningful events, we understand how to leverage technology into memorable storytelling devices. To us, digital standees are not just cool devices, they are a step-change to the event experience.
What Lies Ahead
As event technology continues to evolve, digital standees will only get smarter. They will begin to incorporate AI, AR, and holographic technology, leading guests to next-level immersive future experiences. Digital standees will morph event experiences with gesture navigation and customized content. The future is now; digital standees can leverage storytelling to design the events of tomorrow.
Conclusion: One Standee, Endless Information
Flex boards might have once satisfied, but the events of the future are here, and they are digital, interactive, and sustainable.
A digital standee can do what multiple flex boards, posters, and flyers cannot: it can engage, adapt, and interact. This means for the event organizer, you can reduce waste, generate better ROI, and have an unforgettable event. For the audience, it means an event that will actually connect.
At Helios Event Productions we believe every event should have a stand out experience and with digital standees , not only will your event serve its purpose of informing, but it can also enable your audience to be inspired.
👉 Communicating both purpose and values to your audience.
Let’s talk. Think Events Think Helios.
The success of your corporate event depends on how it influences the bottom line of your business.
Whether you’re planning a grand gala, an impactful conference, or a team-building retreat, Helios Event Productions is dedicated to delivering unparalleled event experiences tailored to your organization’s unique needs.
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